Copywriting

"I've learned that any fool can write a bad ad,
but that it takes a real genius to keep his hands
off a good one."
Leo Burnett

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Often a text is only complete when stripped down to the essentials and streamlined to get your point across with the greatest impact. This takes talent and an intuitive sense for the essential message. Good copy, whether for advertising, a press release, an article or Web text can be decisive for success.

Word+Image offers an expert team of copywriters and text specialists working in their native languages, who can take your information and deliver a text that skillfully meets your specific requirements. Working closely with our clients and with extensive research and painstaking creative writing, our copywriters provide text designed to fill your specific purpose.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. Copywriting today often means writing for use on the Web. Keywords have become essential in texts today. Word+Image considers SEO in the writing process and can also optimize existing texts so that your site and your message can be readily found.