Naming

"What's in a name? That which we call a rose
By any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2) - Shakespeare

Companies, brands, products and services all have one thing in common: they all need names. The right name does more than merely identify that which is named. The right name captures its personality, essence, its qualities and emotions.
The right name becomes the foundation for a naming architecture to house all your products, services, divisions and subsidiaries in a cohesive structure. But perhaps the most important function of the right name is to set your company, product and services apart from all the rest.

The creative team at Word+Image has the cutting-edge talent that it takes to invent unique and effective names. Choosing the right name might be among the most important business decisions you can make, so we approach it with thoroughness, research and uncompromising quality. Our multilingual capabilities ensure that your new name works internationally and on the Web.

Naming architecture

A logical, comprehensive naming scheme becomes indispensible as organizations, inventories and databases grow larger and more complex. Naming conventions help participants, customers and users find their way more easily to what they are looking for. Word+Image specializes in naming architectures for companies, divisions, databases, product inventories, catalogues and more.